Posts Tagged ‘SEO’

Keyword Research For Small Business

Written by Tristan Whittaker on . Posted in SEO Tips

When it comes to optimising your website, keyword and keyphrase research are a must for any business with a website and help form a solid foundation for your small business SEO stratergy. Although researching relevent keywords for your business may sound like a daunting task, it's actually a fairly straight forward practice that can help your website rise up through the search engine rankings and as a result, increase your websites online sales and turnover.

Businesses invest in letterheads, business cards, logos and of course their website, so optimising their website is a vital step and worthwhile investment to make towards enhancing your websites potential to drive targeted visitors to your website. Having someone that specialises in business SEO undertake this task for you can save you the time and can directly influence the future success of your small business website.

One of the first steps is gathering a list of what you think your keywords should be. This is quite often the first hurdle that trips people up as the majority of the time, people incorrectly assume what their keywords should be! On many occasions we see websites with keywords that are relevant, but are unlikely to be of any real benefit to helping generate traffic from search engine results. As an example, a bookshop might assume that the keyword "bookshop" should be their primary keyword, but in reality, how likely is it that a small bookshop based in Oxford would appear on page one of Google for the keyword "bookshop"? Quite unlikely with just basic on page optimisation! This highlights why it is important for people to consider what users might type into Google to find your business or service. "Bookshop Oxford" or "Oxford bookshop" are more likely search queries and will potentially help generate more traffic if these keywords were used instead of simply "bookshop".

Don’t “Game” Google: How Google’s Recent Updates Affect Your Small Business SEO

Written by Paul Naybour on . Posted in Featured, SEO News

In an ongoing effort to stop web spam, your friendly neighbourhood IT experts at Google have recently made a few changes to their search algorithm. The latest Google update includes upgrades to various search classifiers which are designed to crack down on sites that violate Google’s quality guidelines .

Keyword Stuffing

One of these improvements strongly targets sites that use keyword-stuffing tactics like those that follow, since keyword stuffing is one of the worst SEO transgressions and thus one of the surest ways to raise Google’s ire: • Publishing large blocks of disembodied keywords (aka, keywords that are not incorporated into reasonably meaningful text) • Inserting totally unrelated keywords into the body of their web copy in places where they simply don’t make sense Google’s quality guidelines specifically state that website owners should “Make pages primarily for users, not for search engines.” The guidelines also caution them not to “load pages with irrelevant keywords.” Apparently Google’s experts are getting serious about enforcing these rules this time around via project codename “Spam,” and website owners would do well to heed their long-standing yet newly-strengthened advice.

Article or Content Spinning

The latest Google update also targets questionable SEO tactics in other ways, such as by allowing no freshness boost for low-quality content. Normally, fresh content will rank higher with search engines than older content. But, thanks to this change (project codename: “NoRot”) Google’s algorithm will no longer grant this boost to low-quality content. Such content includes, but is not limited to, “spun” content: content that has been made into multiple (related or unrelated) articles by rephrasing whilst using the same keywords, either with the same or different meanings. Therefore, avoiding content spinning in your small business SEO efforts would be a wise business move. On a related note, since this update, fewer autocomplete predictions will lead to low-quality results. This will make it even more difficult for searchers to locate low-quality sites. This is just one more reason to make sure your content is above board.

Linking Internally to Non-Relevant Content

Link value has long been tied to link relevance, and Google frown on links placed on web pages simply to take the reader to other pages on a website, when those pages are unrelated to the current page. This creates low-quality links and lowers the page’s search engine ranking. Therefore, as you plan your small business SEO, be sure all the other pages to which you link on your own website (as well as on other websites) are relevant to the content on the current page, as well as to the anchor text of the link.

Placing Main Page Content “Below the Fold”

Google’s page layout algorithm  was also updated (earlier this year) to reflect website visitors’ right to expect to see the content they’re seeking as soon as they enter the site, as opposed to having to scroll down past “a slew of ads” before accessing the content for which they’re searching. Placing content relevant to the search “above the fold” (or on the part of the page that’s visible without scrolling) will prevent Google from penalizing your website for this content.

Don’t Try to “Game” Google

Just as it’s not nice to try to fool Mother Nature, it rarely pays to try to “game” Google. In all your small business SEO efforts, stick to using honest, tried-and-true, “white hat” SEO techniques, and save the questionable ones for those who don’t know any better – or just don’t care.

Small Business SEO Why is it Important?

Written by Paul Naybour on . Posted in SEO Articles

What is Search Engine Optimisation (SEO) and why it matters for small business?

SEO contributes a huge part in the fabric of online-based businesses or e-commerce. Today’s level of competition, regardless of market, business size or level, has been nothing else than fierce. Without SEO, you may be falling behind the rest of the pack and placing your website or webpage into the abyss of search engines.
Before we tackle the services you can get from Small Business SEO, let’s first discuss what the process is. SEO, short for search engine optimization, pertains to the process of placing your website or webpage in higher ranks on search engines in the attempt to gain greater amounts of traffic in an unpaid or natural approach. SEO involves a collection of techniques that will require liberal amount of time and effort for learning and effectively applying. These techniques include keyword searches, link building and further on. For someone who is new to SEO or has limited knowledge of the matter, it may be difficult to manually optimize your website in search engines due to complexities and obstacles along the way. Such projects may require the assistance and expertise of SEO providers like Small Business SEO.

Benefits of Search Engine Optimisation for Small Business?

Small Business SEO, as you might have already figured out by the name, specializes on providing effective and reliable search engine optimization services. The company offers a fundamental and comprehensive level of service for search engine optimization marketing. Rather than going for year long contracts, the company provides a basic range of fixed price schemes alongside affordable and highly competitive price ranges. Whether it’s a simple site optimization service to a complete SEO marketing campaign, nothing does it better than the company. While their broad range of service options are enough to suit any client, SBSEO further widens their service scope by creating and developing personalized packages best suited for your specific needs.

How SBSEO meets the needs of small business?

SBSEO aims mainly to meet the different needs and wants of start-up clients and small businesses. They utilize their considerable levels of knowledge and expertise to provide your business with the online presence it needs and ensure that your site yields optimal levels of traffic and sales, resulting in significant income streams. Regardless if you are looking to market your business, cultivate a professional and recognized online presence or custom design your website or webpage, SBSEO meets your specific requirements and demands and can work with any budget limit or time restriction. Site management, maintenance, execution, SEO, social media optimization and website design are becoming more and more essential as the relative number of clients and enterprises begin to develop their own prominent presence on the web. SBSEO will be explaining the industry of website development and designing as well as search engine optimization in simple and comprehensible manner that even an uncanny e-commerce entrepreneur can understand. SBSEO gives you fundamental advice on what to do to enhance your search engine rankings as well as how to generate fresh and profitable leads from your site that will ultimately lead to revenues.

SBSEO Track Record

SBSEO uses tried and tested techniques and strategies to meet individual client needs and circumstances, leading to a deeper understanding of what the client really desire and aims to achieve. SBSEO has worked with a diverse range of clientele including www.Project Accelerator.co.uk and www.ParallelProjectTraining.co.uk, both of which have claimed top one on their respective keywords and markets. SBSEO delivers innovative and effective search engine optimization training programs and workshops that aim to help you familiarize yourself with all the SEO terms and cultivate practical abilities and the necessary call to action. The program aims either to make you a more informed shopper of SEO services or to assist you in planning your own search engine optimization campaigns and operations. Aside from SEO, the company also provides social media optimization and website design and development, carried out by a large network of experienced and skilled consultants.

Importance of SEO to Small Business

Written by Tristan Whittaker on . Posted in SEO Articles

Though the world of small business SEO can seem confusing, there are several very simple ideas that you should consider. When you have a small business, you need every edge you can get to increase the number of customers coming to your door literally or figuratively. With the right keywords and meta tags, your website will come up toward the top of the search engine results page, and more potential customers will find your website.

SEO TIP of the Month: 5 Quick SEO Tips For WordPress

Written by Tristan Whittaker on . Posted in SEO Tips

There are numerous SEO tips for WordPress, but here’s a quick five to help you get started with optimising your WordPress website: 1. Change the permalink structure Go to “Settings” -> “Permalinks” and enter either “/%postname%/” or “/%category%/%postname%/” in the “Custom Structure” field.

2. Install Platinum SEO Pack or All-In-One SEO Plugin Both of these plugins do a fantastic job of helping you optimise your titles, meta data, robots tags and navigational links etc. Platinum SEO Pack All In One SEO

3. Install Google XML Sitemaps Plugin. This plugin generates a XML sitemap of your website which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. Adding a sitemap to your website makes it much easier for the crawlers to see the structure of your site and retrieve it more efficiently. Google XML Sitemaps 4. Breadcrumbs Breadcrumbs are the links, usually above the title post, that look like “Home > SEO Tips > 5 Quick SEO Tips For WordPress Sites”. Breadcrumbs allow your users to easily navigate your site and can help the search engines determine the structure of your site more easily. 5. Keep writing content By frequently posting new and unique content to your WordPress site, the more pages you should get indexed in the search engines. This should help generate traffic to your website, build your brand and generate more business. With these simple tip for WordPress you will make yor site easy for search engines to index and understand. This is the first base for any SEO Strategy

Good advice from Googles Matt Cutts on your 2011 SEO strategy.

Written by Tristan Whittaker on . Posted in SEO Tips

If you were an SEO of a large company, what would you include in your 2011 strategy? Matt Cutts gives us his top three tips: Optimise for page speed Decrease the speed that pages are returned, and website visitors may do more things on your site e.g. purchasing your products. Decrease page speed = increase your ROI. Internal linking & CMS Make sure you have full control of the Content Management System and make sure that your internal linking is consistant and you don’t have a load of 404 errors. Social media marketing Spread your content on Twitter, Digg & Stumbleupon etc. The more links you have out there, the more chance you have of someone visiting your website. These links could ultimatley influence your page rank too.

On-line facts

Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That’s over $391 million every day — quite the chunk of change.

SEO Hints and Tips

Packed with the latest SEO tips, techniques and advice, we explain what you need to do in simple, jargon free language. Follow the articles we publish on our blog to discover what you should be doing, and what you shouldn't be doing to help your website achieve higher rankings in the search engines.

SEO Training

Not sure what to do next to promote your website? We tell you exactly what you need to know and how to do it, something that the big SEO consultants want to charge you thousands for!




Social Media Optimisation

Social media marketing is the new way of marketing your services and products. Popular websites like LinkedIn, Facebook, Twitter, Flickr and YouTube receive more than five million visitors everyday and are a vital market for attracting new customers.

Website Design

Whether you are looking to promote your business, develop your online presence or are looking for a custom designed Website, Content Management System (CMS), Forum, Blog, E-Commerce website or perhaps some assistance with your existing Joomla website, SBSEO can meet your needs