Social Media Optimisation (SMO) is the use of social media activity with the intent of attracting unique, targetted visitors to online content. SMO is one of two main online methods of website optimisation, the other method is Search Engine Optimisation (SEO). Social Media Optimisation can be broken down into two categories or methods:
- Adding social media features and applications to the webpage content itself. This might include RSS feeds, social news, user rating, polls or sharing buttons and social bookmarking.
- Promotional activities in social media. As well as promoting a websites content through social media, users may promote content through blogging, commenting on other blogs, participating in communtiy discussion groups, and posting status updates on social networking profiles such as Twitter, LinkedIn and Facebook.
For a free, no obligation quote, simply complete the quote request form or give us a call 0845 0944 517.