“Small Business Search Engine Optimisation launched to meet the specific needs of small business to maximise their return from the internet”
Recent research by Thompson Local shows that 70% of small businesses do not optimise their website to improve their rankings in the search engines. Many businesses are missing out on huge opportunity because according to Forrester Research, as much as 70% of online purchases start with a search engine query. As a result, many small businesses are missing out on the potential for new business from the Internet.
Following demand from small businesses and start up companies, we have launched Small Business Search Engine Optimisation. Many large SEO companies offer SEO packages costing tens of thousands of pounds, we let you in on the secrets of successful SEO for a fraction of this cost.
Offering a practical and pragmatic approach to SEO, we offer a range of packages ranging from one day practical training courses to full SEO packages. These are all designed to the specific needs of small businesses and are designed to help you grow your online presence and improve your rankings in the search engines.
Our services include:
- SEO Training to help you identify the key next steps for your website and how you can become an informed buyer of SEO services.
- SEO Services including a range of no nonsense SEO packages with a fixed budget and no ongoing contract. If we don’t perform then you can cancel the contract at any time.
- Social Media Optimisation using the power of social networking to market your brand and business.
- Web design and development services to create websites aimed at improving your search engine rankings and generating targeted traffic.
At the launch of Small Business Search Engine Optimisation Paul Naybour, Business Development Partner said “SBSEO is targeted at the specific needs of small businesses to help them get cost effective but good value for money Search Engine Optimisation. Our website is packed with fantastic practical information; I would highly recommend it to any small business with a website.”
Tristan Whitaker, Technical Director at SBSEO said “Search Engine Optimisation is shrouded in unnecessary technical mystique. Most SEO companies keep these website optimisation tips and techniques very secretive; we work openly with our customer to achieve fantastic, proven results.”
Twitter is one of the current top three social networking websites at the moment, the other two being Facebook (#1) and MySpace (#2). With an estimated 75 million users and more than 50 million “tweets” a day, it’s hardly suprising many businesses are using this microblogging platform to communicate with their customers and promote their business. Twitter is a free social networking and microblogging service that enables its users to send and read other user messages called “tweets”. Tweets are text based posts of up to 140 characters in length, displayed on the authors profile page. By default, tweets are publicly visible are used to share stories, links, photos, promote content and break news. Twitter has therefore become a vital tool for Social Media Marketing, in fact, a comonly heard phrase nowadays is “Twitter Marketing”! Here a three quick ways you can use twitter to market your business using Twitter: 1. Sharing links on Twitter Twitter makes it incredibly quick and easy way to share links with your followers. Although limited to just 140 characters, when sharing links many Twitter applications (such as Tweetdeck and Seesmic Desktop) make use of URL shortening services like bit.ly to help save you characters in your tweet. Sharing links on Twitter is a great way to incourage traffic and discussion. 2. Building Your Network on Twitter Using Twitter is a great way to build your network & online community because it allows you to find and follow people with similar interests. 3. Redistributing Content on Twitter Twitter can be used to redistribute the content from your blog or website. There are many plugins and extensions that allow you to automatically tweet a link to your new content on your website or blog when it is published. Don’t forget, you can follow SBSEO on twitter @SB_SEO! Have you got any more great tips for Twitter Marketing? If so, let us know in the comments below…
WordPress is a fantastic blogging tool and publishing platform, but is it optimised out of the box for Search Engine Optimisation (SEO)? Well, despite the fact that the search engines tend to love websites built on the WordPress platform, it isn’t particularly well optimised with a default installation. In the default WordPress installation, it does not include meta tags such as meta description and meta keywords. If you want to supply search engines with specific information, relevant to your websites pages, you are going to have to add the meta tag data yourself. From my own experience with WordPress and getting WordPress based websites ranking well in the search engines, here are my Top 5 SEO Tips for WordPress: 1. Title Tags The title tag will probably always be one of the most important factors in on page search engine optimisation to achieve high rankings in the search engines. It has been shown that just “tweaking” your title tags a little can help increase the number of times your link is clicked in a search engine. The title tag should contain specific keywords or key phrases relevant to the page content. Originally WordPress placed the blog name before the post title. For example: “My WordPress Blog » Hello world!” In more recent versions of WordPress, the post title appears before the blog title like “Hello world! » My WordPress Blog”. There has been some debate as to whether it is necessary to have your blog name tagged onto the end of your post title, some people have even reported that removing the blog title from post titles can help improve your rankings on the search engine results pages (SERPS). The main advantage of not including your blog title in the post title, is that it keeps the length of your title at a more reasonable number of characters. Where possible, I always try to keep my titles to less than 70 characters or so. Obviously, having your blog name on the end of your page title may dramatically increase the number of characters in your title. To change the way your title tags work on your blog, I would strongly suggest using one of the following WordPress plugins: All in One SEO Pack or Platinum SEO Pack. Personally, I use the Platinum SEO Pack, although both plugins are very simillar. To change your title tags with Platinum SEO Pack, simply go to your WordPress Admin page, and click the “Platinum SEO” link in the left hand sidebar. Here’s how I have set the main three title settings for this website:
Home Title: Small Business Search Engine Optimisation Post Title: %post_title% Page Title: %page_title% | %blog_title%I would suggest you have a look at the other options this plugin provides and tweak them to your requirements. 2. Meta Tags There are three main components to meta tage: meta title, meta keywords & meta description. The meta title will be taken from your post/page title and if you are using appropriate, relevant titles, there is little need to adjust this with one of the previously mentioned plugins. When looking at the results for your query in search engines, you will see a section of content from your page beneath the page link. By customising the meta description tag for the page, you have control over what is shown in the search engine results. Your meta description should be concise and relevant, remember, after the title (link) to your page in the SERPS, your post description needs to encourage people to click the link to your site, so make sure your meta description is appropriate to your content. This is also a good opportunity to include one or more of your keywords/keyphrases. Try to limit your meta description to less than 200 characters. *It is worth pointing out that a few months ago, Google announced that it no longer takes into account meta keywords when ranking websites. Despite this, I still think it is good practice to accuratley specify your keywords for your post or page. Platinum SEO has a nifty little option that will allows you to use categories or tags for meta keywords. This may be useful to some users, but if you only post in a few categories, you may be better specifying your meta keywords on a post specific basis. Try to be focused with your keywords, aim for 4 – 6 keywords per page, although you can specify more meta keywords if you desire. 3. Heading Tags As I have discussed in this blog post: The Importance Of Heading Tags, Heading tags are a crucial part of a well optimised page. Where possible, you should only include one H1 tag in a page (usually the title), but you may have multiple occurances of tags H2 – H6. In rare circumstances, it may be appropriate to have more than one H1 tag within a page, for example where you discuss two equally important, clearly defined topics. The H1 tag should surround the main heading/title of the page relevant to the content and should be positioned at the top of the content (not in the header or sidebar, but at the top of the main content area). For example, if you sell fruit, and you have an article or page about “Apples”, this should be in your H1 tags. If you discuss various types of apples within this page, you might use H2 or H3 tags for these sub-headings eg “Golden Delicious” or “Granny Smith”. Using Heading tags will help the search engines determine the importance of the words in your content when it crawls your site. 4. Permalinks Permalinks are URLs that point to specific blog posts and remain the same indefinitely. A permalink is what another blogger may use to link to your blog post, article or category, or how you might send a link to your blog post in an e-mail. More importantly, it is the link the search engines will use to identify your blog post, page or article. It is commonly accepted that keywords in the permalink can help contribute to a pages, posts or articles position in the search engines. Optimizing the WordPress permalink structure is one aspect of WordPress Search Engine Optimisation that most users can do to configure a more desirable, readable permalink structure. There are three basic types of WordPress permalinks: default, mod_rewrite & pathinfo. Default WordPress Permalinks The default WordPress permalink looks like:
http://exampledomain.com/?p=Nwhere N is the Post ID number. It works on all server environments, but it doesn’t look as nice as some of the other options. mod_rewrite WordPress Permalinks Using mod_rewrite you can produce much nicer permalinks. There are many different formats, but the most common, and most commonly used looks like
http://domainexample.com/category/post-name/This permalink structure is sometimes referred to as “Pretty permalinks” and is most commonly used on Apache web servers with the mod_rewrite module. Pathinfo WordPress permalinks Pathinfo permalinks look very much like mod_rewrite (pretty) permalinks but they have /index.php inserted before them, for example:
http://domainexample.com/index.php/yyyy/mm/dd/post-name/Otherwise, they are the same as the “pretty” mod_rewrite permalinks, and are similarly flexible. It’s very easy to change your WordPress permalink structure by going to Settings -> Permalinks in your Worpress admin panel. You can select one of the options using the radio buttons on the screen. To use “pretty permalinks”, you need to select the “Custom Structure” option and specify how you want the structure to be. WordPress provides numerous options for the custom structure but the most commonly used custom structure by bloggers is:
/%category%/%postname% /Permalinks are easy to set up and can influence how your blog is found & seen in the search engines. 5. Sitemaps The generation and plublishing of website sitemaps is quite often underestimated. There are basically two types of sitemap, one is a HTML sitemap which is readable for human visitors and helps them navigate throughout the website, the other is a XML Sitemap which helps the search engine spiders navigate through the site. There are many advantages to using sitemaps, for example: - they help simplify website navigation for both visitors and search engines - they help the search engines accuratley index your site content - they help advise the search engines how frequently your content changes and when it was last modified Sitemap generation in WordPress can be achieved easily using one of various plugins available. One of the most popular plugins for generating Google sitemaps is: Google XML Sitemaps. This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask etc to better index your blog. Usage of this plugin is nice and straight forward, simply install the plugin, then navigate to Settings -> XML-Sitemap in your WordPress admin panel and build the sitemap the first time. The plugin will automatically update your sitemap every time you publish a new post. It also worth telling Google exactly where your sitemap is, you can do this using the Google Webmaster Tools.
One of the biggest problems with having messy code is that your website may not be displayed as intended in different browsers as browsers can read the HTML code and CSS differently. It is therefore highly recommended that you ensure your website code is as clean and tidy as possible. Here are just a few reasons why you should clean up your HTML code:
- Search engine spiders find it easier to crawl and index your site if the code is clean.
- Cross browser compatibility
- Faster page loading times
- Better accessibility
Heading tags (or H tags) are used to define page headings, there are a series of H tags ranging from H1 to H6 and all are supported in all the major browsers. The importance of these tags are relevent to the number (1-6), where H1 is the most important, and H6 is the least important. The H1 tag should surround the main heading of the page relevant to the content and should be positioned at the top of the content (not in the header or sidebar, but at the top of the main content area). For example, if you sell fruit, and you have an article or page about “Apples”, this should be in your H1 tags. If you discuss various types of apples within this page, you might use H2 or H3 tags for these sub-headings. Using H tags will help the search engine determine the importance of the words when it crawls your website. Where possible, you should also include at least your primary keyword (the main keyword for your page) within the H1 tag. It is also worth remembering that heading tags usually make the text contained in them larger than the normal text on the page, this also helps highlight to users that the text included in your H1 tag is important to the content of your page. Googles Webmaster Guidelines provide some great tips on the use of the heading tags within your pages:
Good practices for heading tags:Imagine you’re writing an outline – Similar to writing an outline for a large paper, put somethought into what the main points and sub-points of the content on the page will be anddecide where to use heading tags appropriately.Avoid:
- placing text in heading tags that wouldn’t be helpful in defining the structure of the page
- using heading tags where other tags like <em> and <strong> may be more appropriate
- erratically moving from one heading tag size to anotherUse headings sparingly across the page – Use heading tags where it makes sense. Toomany heading tags on a page can make it hard for users to scan the content and determinewhere one topic ends and another begins.Avoid:
- excessively using heading tags throughout the page
- putting all of the page’s text into a heading tag
- using heading tags only for styling text and not presenting structure
Social bookmarking can drive a lot of highly targeted traffic to your website. Sites such as Digg, StumbleUpon, Reddit, Delicious and Twitter are visited by millions of visitors each month. Getting your post or article ranking highly on these social bookmarking websutes is not difficult as many people think. You need to be able to write good title and descriptions that grab the attention of the visitors.
Social bookmarking can increase the number of backlinks to your website. When your website has more backlinks, it should rank on the search engines better. If your post or article manages to reach the front page of these social bookmarking sites, the link will be even more valuable. This is because posts that are ranked on the front page have a lot of votes and ultimatley, receive a lot of visits. To get on the front page, you need to write catchy title and description. The title and description are the first things that the visitors see when browsing in the social bookmarking site.
Social bookmarking can increase the exposure of your business. By submitting your articles & posts to popular social bookmarking sites, you will be able to generate a large amount of traffic to your site. This will help your businesses gain a lot of exposure, and you should generate a lot of referral traffic. This referral traffic will increase the conversion rate of your site. The higher the amount of referral traffic, the higher the conversion rate will be. When your site has a high conversion rate, you will be able to sell your product easily and this in turn should increase the income you generate from your website.
It is recommended that you do not put URLs in the title as it gives people the impression that your company is unprofessional. It is also recommended that y use a unique title for your entry on the social bookmarking sites, rather than the title of the page, post are article you are linking to. Make sure that you use rich keywords in your social bookmarking posts. By using relevant keywords, your post will rank high & be more relevant on the search engines. Your social bookmark will get indexed in the search engines before the links will get indexed. After the social bookmark is indexed, it will take some time for the search engine to crawl the links on the site.
It is advised that you should only submit to do follow social bookmarking sites. Do follow social bookmarking sites offers links that can be crawled and indexed by the search engines. Many social bookmarking sites have implemented no follow linking to prevent spammers from abusing their sites. It might however be worthwhile to submit to no follow social bookmarking sites if it receives a lot of traffic per month. You can install the NoDofollow Mozilla Firefox Plugin to find out if a link is do follow or no follow. After the plugin is activated, it will highlight the do follow and no follow link in different colors.
Download our Five Step SEO Plan For Small Business for FREE today! A Introductory Guide to getting the best from your website.
In our free download, you will discover:
- Why selecting your keywords for your niche is critical.
- How to communicate clearly to the search engines and your visitors what your site is about.
- Why creating good content and keep it dynamic is vital.
- Where you should create back links to your website.
- Why building a community and allowing your users to interact is a must.
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