Today Google announced over fifty changes to its search algorithm. Most of these are highly technical, beyond the comprehension of most SEO consultants. Matt from search engine land says.
Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really a lot of explanation
A Content Delivery Network or CDN is an important part of a high traffic websites deployment and speed optimisation. The page speed of a website is an importance factor and can directly affect page views, bounce rates, visitor loyalty and probably most importantly, your search engine rankings. Many well know websites such as Mashable, CNN, The New York Times & TechCrunch distribute their content using CDNs.
Though the world of small business SEO can seem confusing, there are several very simple ideas that you should consider. When you have a small business, you need every edge you can get to increase the number of customers coming to your door literally or figuratively. With the right keywords and meta tags, your website will come up toward the top of the search engine results page, and more potential customers will find your website.
What works and doesn’t We launched our project management training business Parallel Project Training 2 years ago and despite the economic difficulties we have managed to achieve significant growth in both turnover and profit. Much, although not all, of this has been due to the significant investment of time and effort into search engine optimisation. We could not afford to employ one of the big SEO companies. If you billed all the hours we have spent on DIY SEO at commercial rates it would add up to many tens of thousands of pounds. However after all this effort we now rank near the top of page one for most of our key words like project management courses and project management training.
Following Goggle Panda 2.2 update, we have noticed a significant jump in some of the search engine rankings in for the sites we look after. Some pages are up 23 places. We haven’t seen much change in the page one key words but in secondary key words which were previously on pages 3/2 have jumped to page 1/2. Not only have our websites changes but the competitor sites we follow have also shuffled, some up and some down. Mat Cutts from Goggle said at a Search Marketing Expo in Seattle said Panda is the nickname for changes that Google made to its algorithm that were aimed at improving search results, but have hurt many sites whose rankings have plummeted. Google has already made some changes to Panda and is working on Panda 2.2, said Cutts, who is a software engineer at Google. “Don’t consider it finished,” he said. Google will continue making improvements at least through the end of the year. Our experience shows the continued importance of high quality unique content which adds real value to the users experience, without adverts.
So what is good quality content?Goggle has published clear guidance on More guidance on building high-quality sites. This requires website owners to consider carefully the content that they publish, especially owners of e-commerce sites. No-longer is copying the manufactures description going to work because they have too much duplicate content. You have to be created by adding reviews and customer assessments of products. Has your site been affected by Panda 2.2, if so please let us know.