The Importance Of Heading Tags

Written by Tristan Whittaker on . Posted in SEO Tips

Heading tags (or H tags) are used to define page headings, there are a series of H tags ranging from H1 to H6 and all are supported in all the major browsers. The importance of these tags are relevent to the number (1-6), where H1 is the most important, and H6 is the least important. Heading Tags The H1 tag should surround the main heading of the page relevant to the content and should be positioned at the top of the content (not in the header or sidebar, but at the top of the main content area). For example, if you sell fruit, and you have an article or page about “Apples”, this should be in your H1 tags. If you discuss various types of apples within this page, you might use H2 or H3 tags for these sub-headings. Using H tags will help the search engine determine the importance of the words when it crawls your website. Where possible, you should also include at least your primary keyword (the main keyword for your page) within the H1 tag. It is also worth remembering that heading tags usually make the text contained in them larger than the normal text on the page, this also helps highlight to users that the text included in your H1 tag is important to the content of your page. Googles Webmaster Guidelines provide some great tips on the use of the heading tags within your pages:
Good practices for heading tags:
Imagine you’re writing an outline – Similar to writing an outline for a large paper, put some
thought into what the main points and sub-points of the content on the page will be and
decide where to use heading tags appropriately.
  • placing text in heading tags that wouldn’t be helpful in defining the structure of the page
  • using heading tags where other tags like <em> and <strong> may be more appropriate
  • erratically moving from one heading tag size to another
Use headings sparingly across the page – Use heading tags where it makes sense. Too
many heading tags on a page can make it hard for users to scan the content and determine
where one topic ends and another begins.
  • excessively using heading tags throughout the page
  • putting all of the page’s text into a heading tag
  • using heading tags only for styling text and not presenting structure

Using Social Bookmarking To Drive Traffic

Written by Tristan Whittaker on . Posted in SEO Tips

Social BookmarkingSocial bookmarking can drive a lot of highly targeted traffic to your website. Sites such as Digg, StumbleUpon, Reddit,  Delicious and Twitter are visited by millions of visitors each month. Getting your post or article ranking highly on these social bookmarking websutes is not difficult as many people think. You need to be able to write good title and descriptions that grab the attention of the visitors.
Social bookmarking can increase the number of backlinks to your website. When your website has more backlinks, it should rank on the search engines better. If your post or article manages to reach the front page of these social bookmarking sites, the link will be even more valuable. This is because posts that are ranked on the front page have a lot of votes and ultimatley, receive a lot of visits. To get on the front page, you need to write catchy title and description. The title and description are the first things that the visitors see when browsing in the social bookmarking site.
Social bookmarking can increase the exposure of your business. By submitting your articles & posts to popular social bookmarking sites, you will be able to generate a large amount of traffic to your site. This will help your businesses gain a lot of exposure, and you should generate a lot of referral traffic. This referral traffic will increase the conversion rate of your site. The higher the amount of referral traffic, the higher the conversion rate will be. When your site has a high conversion rate, you will be able to sell your product easily and this in turn should increase the income you generate from your website.
It is recommended that you do not put URLs in the title as it gives people the impression that your company is unprofessional. It is also recommended that y use a unique title for your entry on the social bookmarking sites, rather than the title of the page, post are article you are linking to. Make sure that you use rich keywords in your social bookmarking posts. By using relevant keywords, your post will rank high & be more relevant on the search engines. Your social bookmark will get indexed in the search engines before the links will get indexed. After the social bookmark is indexed, it will take some time for the search engine to crawl the links on the site.
It is advised that you should only submit to do follow social bookmarking sites. Do follow social bookmarking sites offers links that can be crawled and indexed by the search engines. Many social bookmarking sites have implemented no follow linking to prevent spammers from abusing their sites. It might however be worthwhile to submit to no follow social bookmarking sites if it receives a lot of traffic per month. You can install the NoDofollow Mozilla Firefox Plugin to find out if a link is do follow or no follow. After the plugin is activated, it will highlight the do follow and no follow link in different colors.

Five Step SEO Plan For Small Business

Written by Tristan Whittaker on . Posted in SEO Tips

Download our Five Step SEO Plan For Small Business for FREE today! A Introductory Guide to getting the best from your website.
In our free download, you will discover:
  • Why selecting your keywords for your  niche is critical.
  • How to communicate clearly to the search engines and your visitors what your site is about.
  • Why creating good content and keep it dynamic is vital.
  • Where you should create back links to your website.
  • Why building a community and allowing your users to interact is a must.

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