Search Engine Optimisation by DIY is it possible for small businesses?Search Engine Optimisation (SEO) companies can charge tens of thousands of pounds to help get you web site optimised and help you get that all important first page ranking. This is far beyond the reach on many start up or small businesses. They keep the tricks of the trade very secret. In fact the steps to good SEO are very simple. At Parallel Project Training we have been doing our own SEO since launching in October 2009, and in a very short time we get good first page results for some of our specific key words such as “APMP Distance Learning” “APMP Study Guide” and “APM Project Management Training” ranking with companies with multi-million pound turnovers and major SEO budget. Without spending a fortune, just by creating an interactive and interesting site and some simple SEO tips.
Step by Step Guide to Small Business Search Engine Optimisation?The six steps to successful small business SEO:
- Select your keywords with care.
- Design you website to clearly align with your keywords. (Other way around? “Design your keywords to clearly align with your website/business.”)
- Create good, dynamic content and keep it fresh. Perhaps consider adding a blog.
- Create back links by writing relevant articles, publishing press releases, joining relevant forums, commenting on blogs in relevant areas, publishing videos on YouTube and podcasts on iTunes. Pay to join some of the key directories.
- Build community customers who interact with your website using social media tools and use e-mail to keep them engaged.
Tip number 1) Select your keywords to find you niche.On one hand there is no point spending lots of time building a website if no-one visits it to see your work. On the other hand there is no point trying to get to the top of Google for really common search terms such as “holidays” if for example you are a small travel agency. So you are trying to find a niche that balance two things:
- Number of searches for your keyword(s) in a month (the more searches the better).
- Number of competing web sites (the less sites the better).
|Key Words||Global Searches per month||Number of competing sites||KWE|
|sharm el sheikh holidays||418,300||1,200,000||83|
Tip 2: Design your site to communicate clearly to the search engines and your visitors what your site is about.A number of key elements help the search engines understand what your web page is all about and your key words need to be included in these sections. Important elements are: Domain Name has a really important factor on search ranking. Consider setting up a site with the key words in the domain name e.g. www.tenerife-walking-holidays.com Meta Tags are descriptions in the header of the page which are not shown on the page but help the search engines to understand the pages contents. To see them in Internet Explorer, simply “right click” on the page and click “view source”. Most content management systems have fields where you can set the title for each page. These include:
The page titleThis is the text that appears in the title tab for your page. It is also the title that Google will pick up so make it meaning full and ensure it contains your key words e.g. The key words have more importance if they come first but make it sensible and standalone summary of your page theme.
Meta DescriptionsThese are labels that Google uses to understand you pages. They include the title, description and meta key words. The title and meta description are the most important and you key words should appear early and possibly several times in the description.
HeaderLike headers in a word document then the headers on a web page tell Google and visitors what the site is all about. So you should make sure you key works are well represented in the headings (H1) and subheading used on you web page.
Image LabelsImages that you used on the web page have labels which are buried in the code. You can see these if you point at the image before you click on them. Again, your keywords should be shown in these image descriptions.
Tip 3 Create good content and keep it dynamic (add a blog to your site an keep it fresh)Goggle loves websites which are frequently updated and have fresh engaging content. One way the achieve this is to set up a blog to post news and updated information about your company. A discussion forum can also generate lots of live content. Blogs are easy to establish and generating one post a week will significantly improve the quality of your site. It is easy to integrate a blog with you twitter account so that you can alert a community of new posts.
Tip 4 Create back links by writing relevant article, publishing press releases, joining relevant forums, commenting on blogs in relevant areas, and pay to join some of the key directories.
Avoid the cheap link sites all over the web, you will get a bad name.
Register you company on Google maps.
Advertise and swap back links with people in your local business network.
Write and publish articles which contain your key words on the main article sites
Search for relevant blogs and comment on articles including a back link to your site.