Google Penguin Update and SEO Tips for Small Businesses

Written by Paul on . Posted in SEO News


If you're having déjà vu after Penguin, which is a Google algorithm update that was released near the end of April, you're not alone. The update sent many companies reeling, and a considerable number of small businesses were affected by it. It's easy to feel defeated and hopeless, but the fact of that matter is that there is plenty of rhyme and reason to the latest update. By understanding why the update was implemented and what it targets, you can make the necessary changes to improve your website's ranking. Learn more about Penguin and how to cope with it below.

The Goolge Penguin Update Highlights the Continuing Importance of Good Content

Like the Panda update, which was Google's attempt to do away with low-quality content that was being churned out by content mills like Demand Studios, Penguin largely revolves around content. As before, the quality of the content on your site is critical. The old changes have not been eliminated. They still apply. You can't hope to meet the demands of Penguin without cleaning house and ensuring that your content is well-written, original, engaging and informative. Content also needs to be updated constantly, so you need to make an ongoing investment in updating your site with fresh content.

Remove any Black-Hat SEO Tactics

Google does not take kindly to black-hat SEO tactics. A black-hat tactic is one that attempts to bypass Google's latest algorithms. Any technique that quickly improves your site's ranking without requiring a decent amount of work is likely to be a black-hat one. One very common black-hat tactic that continued to thrive in the wake of Panda involved incoming links, or backlinks. Google assesses the number of links that point back to a site while determining its ranking. Those links are supposed to be "genuine." There are many sneaky ways to get around that, and Google is addressing these issues with the Penguin update.

Irrelevant Links

Ideally, a link that comes into your site should be relevant. It should come from a site that relates to yours in some way. It's easy to get links from random sites, but it takes a lot more work to round up plenty of links from a wide variety of sites. Link building is important, and it takes time. With the latest update, Google is looking more closely at where links are originating. It is also looking more closely at the anchor text that is being used on and off a site.

Anchor Text

Anchor text refers to the clickable text that makes up a link. To prove the relevance of a link, people deliberately include specific keywords in its anchor text. In the past, this technique worked well. Google has gotten wise to the fact that people are using seemingly relevant words in their links' anchor text in order to fool the search engine. The Penguin update looks for red flags like an excessive number of links with matching anchor text. This is considered to be a form of keyword stuffing, and it can make your ranking plummet.


For the links that point to your site to matter, they also need to come from authoritative sites. It's not going to do you a lot of good to have a ton of links coming from low-ranking sites. If most of your incoming links come from sites like these, your ranking was probably dramatically affected by Penguin. Quality trumps quantity, so get to work on producing links from sites that relate to yours and have high rankings. It is doable, but it takes time and effort. Once it has been accomplished, your small business website's ranking should improve.

Invest in Quality Content

You're not going to have an easy time getting links from high-quality, relevant, authoritative sites if the content on yours is low in quality. With great content, your site will come across as professional and authoritative, which will prompt better websites to link back to it. There's no way around it: You have to invest in quality content if you want to maintain a great ranking in the world of Penguin. As discouraging as it may be to see your site's ranking tumble, you can bring it back up again. You simply need to tweak your SEO to address Penguin's standards.

For more advice on maximising your sites rankings following the penguin update then contact us for SEO training or consultancy advice

Don’t “Game” Google: How Google’s Recent Updates Affect Your Small Business SEO

Written by Paul on . Posted in Featured, SEO News

In an ongoing effort to stop web spam, your friendly neighbourhood IT experts at Google have recently made a few changes to their search algorithm. The latest Google update includes upgrades to various search classifiers which are designed to crack down on sites that violate Google’s quality guidelines .

Keyword Stuffing

One of these improvements strongly targets sites that use keyword-stuffing tactics like those that follow, since keyword stuffing is one of the worst SEO transgressions and thus one of the surest ways to raise Google’s ire: • Publishing large blocks of disembodied keywords (aka, keywords that are not incorporated into reasonably meaningful text) • Inserting totally unrelated keywords into the body of their web copy in places where they simply don’t make sense Google’s quality guidelines specifically state that website owners should “Make pages primarily for users, not for search engines.” The guidelines also caution them not to “load pages with irrelevant keywords.” Apparently Google’s experts are getting serious about enforcing these rules this time around via project codename “Spam,” and website owners would do well to heed their long-standing yet newly-strengthened advice.

Article or Content Spinning

The latest Google update also targets questionable SEO tactics in other ways, such as by allowing no freshness boost for low-quality content. Normally, fresh content will rank higher with search engines than older content. But, thanks to this change (project codename: “NoRot”) Google’s algorithm will no longer grant this boost to low-quality content. Such content includes, but is not limited to, “spun” content: content that has been made into multiple (related or unrelated) articles by rephrasing whilst using the same keywords, either with the same or different meanings. Therefore, avoiding content spinning in your small business SEO efforts would be a wise business move. On a related note, since this update, fewer autocomplete predictions will lead to low-quality results. This will make it even more difficult for searchers to locate low-quality sites. This is just one more reason to make sure your content is above board.

Linking Internally to Non-Relevant Content

Link value has long been tied to link relevance, and Google frown on links placed on web pages simply to take the reader to other pages on a website, when those pages are unrelated to the current page. This creates low-quality links and lowers the page’s search engine ranking. Therefore, as you plan your small business SEO, be sure all the other pages to which you link on your own website (as well as on other websites) are relevant to the content on the current page, as well as to the anchor text of the link.

Placing Main Page Content “Below the Fold”

Google’s page layout algorithm  was also updated (earlier this year) to reflect website visitors’ right to expect to see the content they’re seeking as soon as they enter the site, as opposed to having to scroll down past “a slew of ads” before accessing the content for which they’re searching. Placing content relevant to the search “above the fold” (or on the part of the page that’s visible without scrolling) will prevent Google from penalizing your website for this content.

Don’t Try to “Game” Google

Just as it’s not nice to try to fool Mother Nature, it rarely pays to try to “game” Google. In all your small business SEO efforts, stick to using honest, tried-and-true, “white hat” SEO techniques, and save the questionable ones for those who don’t know any better – or just don’t care.

SBSEO Client is Number One in Google Search Results

Written by Paul on . Posted in SEO News

We are please to announce that one of our clients Parallel Project Training is now ranking as number one out of 115,000,000 results in Google for the high competitive key word “project management training”. This is a culmination of several years effort in maximising both onsite features such as quality and freshness of content and building high quality back links from many highly relevant website.

Future Trends in Search Engine Optimisation

Written by Paul on . Posted in SEO News

wordle-love-digital Every year, there is a lot of speculation about the possible demise of search engine optimisation. These doomsday predictions are usually spurred by the ongoing changes and updates that are made by major search engines like Google. Before delving into the types of SEO trends that will be popular in 2012, it’s important to note that search engine optimisation isn’t going anywhere. As long as people need to search for information online, SEO will continue to be necessary. The key is to be willing and able to adapt to continually changing circumstances and algorithms.

Our Client now number one in Google

Written by Paul on . Posted in SEO News

SBSEO is proud to announce that one of it’s clients is now ranking on the first page and in some cases number one for many of it’s key words. As a result traffic has to the site has triplied and sales enquiries are flooding in. Try these searches “APMP Project Management Training” Number 1 out of 29,000 results “APMP number” 5 out of 130,000 results Contact us for more information on how we can help you small business grow

On-line facts

Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That’s over $391 million every day — quite the chunk of change.

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