Trends in search engine optimisation
If you have any kind of online business or website for your products or services, chances are you've heard of Search Engine Optimisation, or SEO. SEO is a great way to organically entice web surfers to visit your website or web pages. There are various tactics that you can use to gain visitors with SEO.
Google Plus & AdWords
Google Plus isn't the most popular social media website out there yet, but it certainly is gaining on Facebook and Twitter. Since most people have Google e-mail addresses for their Gmail accounts, it's easy to find new connections. You can share all types of information with your Google Plus contacts, including links to your website.
Google AdWords is another great tool that Google offers everyone, whether you have a Google profile or not. Let's say you're writing a piece about boating in South Florida. You can plug in that term and Google AdWords will give you a list of highly searched keywords and phrases similar to your topic. Then you can use these SEO words in your content to optimise your content with words that you know people are searching for.
Believe it or not, text is not the most highly rated content online. Photos and videos get far more attention, which means that if you want a successful web page, make sure to include this type of content. You can use SEO keywords in your video. When you upload a video, you'll have the option to include a description, title and tags, all of which can incorporate SEO.
When you combine guest posts with SEO, you seriously expand your online reach. By having people write guest posts, you automatically gain their followers as readers of your own website or blog. Whoever is writing a guest post will undoubtedly promote their piece, which means that you effectively target both your regular readers and your guest writer's fan base, too.
Maximize on this exposure by having guest posts written by professional writers who are familiar with SEO. By incorporating keywords and SEO phrases, you can increase your exposure even more.
Traditional PR & Social Media Marketing
Regardless of the major advances in marketing, there's still something to be said for good old fashioned PR tactics. Word-of-mouth is still one of the most powerful advertising techniques that businesses can use. Make sure that the right information is spreading by always focusing on superior customer service. The only talking people should be doing about your business is positive talking.
Social media marketing is standard in today's world and you can use plenty of SEO techniques with online profiles. Twitter, Pinterest and Instagram are three of the most popular, interactive social media websites, and all of them area searchable by keywords. The recipe for using these social media platforms to promote your work while using SEO is basically the same from website to website:
1. Upload an image or post a status update that relates to whatever it is you're promoting.
2. Incorporate keywords that are both highly searchable and that relate directly to what it is you're promoting. If you're using Twitter or Instagram, put a hashtag before the keyword. This makes it easier for other users to find your content.
3. Promote the content, whether it's a post, link, photo or video, on your various social media outlets. Cross-promotions are key and this is the best way to reach a broad audience.