When it comes to optimising your website, keyword and keyphrase research are a must for any business with a website and help form a solid foundation for your small business SEO stratergy. Although researching relevent keywords for your business may sound like a daunting task, it's actually a fairly straight forward practice that can help your website rise up through the search engine rankings and as a result, increase your websites online sales and turnover.
Businesses invest in letterheads, business cards, logos and of course their website, so optimising their website is a vital step and worthwhile investment to make towards enhancing your websites potential to drive targeted visitors to your website. Having someone that specialises in business SEO undertake this task for you can save you the time and can directly influence the future success of your small business website.
One of the first steps is gathering a list of what you think your keywords should be. This is quite often the first hurdle that trips people up as the majority of the time, people incorrectly assume what their keywords should be! On many occasions we see websites with keywords that are relevant, but are unlikely to be of any real benefit to helping generate traffic from search engine results. As an example, a bookshop might assume that the keyword "bookshop" should be their primary keyword, but in reality, how likely is it that a small bookshop based in Oxford would appear on page one of Google for the keyword "bookshop"? Quite unlikely with just basic on page optimisation! This highlights why it is important for people to consider what users might type into Google to find your business or service. "Bookshop Oxford" or "Oxford bookshop" are more likely search queries and will potentially help generate more traffic if these keywords were used instead of simply "bookshop".