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Tristan Whittaker

Tristan Whittaker is an experienced SEO consultant, specialising in on-page optimisation to increase search engine traffic to your website and deliver tailored SEO solutions to meet your websites needs and your budget.

Keyword Research For Small Business

Written by Tristan Whittaker on . Posted in SEO Tips

When it comes to optimising your website, keyword and keyphrase research are a must for any business with a website and help form a solid foundation for your small business SEO stratergy. Although researching relevent keywords for your business may sound like a daunting task, it's actually a fairly straight forward practice that can help your website rise up through the search engine rankings and as a result, increase your websites online sales and turnover.

Businesses invest in letterheads, business cards, logos and of course their website, so optimising their website is a vital step and worthwhile investment to make towards enhancing your websites potential to drive targeted visitors to your website. Having someone that specialises in business SEO undertake this task for you can save you the time and can directly influence the future success of your small business website.

One of the first steps is gathering a list of what you think your keywords should be. This is quite often the first hurdle that trips people up as the majority of the time, people incorrectly assume what their keywords should be! On many occasions we see websites with keywords that are relevant, but are unlikely to be of any real benefit to helping generate traffic from search engine results. As an example, a bookshop might assume that the keyword "bookshop" should be their primary keyword, but in reality, how likely is it that a small bookshop based in Oxford would appear on page one of Google for the keyword "bookshop"? Quite unlikely with just basic on page optimisation! This highlights why it is important for people to consider what users might type into Google to find your business or service. "Bookshop Oxford" or "Oxford bookshop" are more likely search queries and will potentially help generate more traffic if these keywords were used instead of simply "bookshop".

Using A Content Delivery Network (CDN)

Written by Tristan Whittaker on . Posted in SEO Articles

A Content Delivery Network or CDN is an important part of a high traffic websites deployment and speed optimisation. The page speed of a website is an importance factor and can directly affect page views, bounce rates, visitor loyalty and probably most importantly, your search engine rankings. Many well know websites such as Mashable, CNN, The New York Times & TechCrunch distribute their content using CDNs.

Importance of SEO to Small Business

Written by Tristan Whittaker on . Posted in SEO Articles

Though the world of small business SEO can seem confusing, there are several very simple ideas that you should consider. When you have a small business, you need every edge you can get to increase the number of customers coming to your door literally or figuratively. With the right keywords and meta tags, your website will come up toward the top of the search engine results page, and more potential customers will find your website.

Adding The Google +1 Button To Your WordPress Website

Written by Tristan Whittaker on . Posted in SEO Tips

Google have just launched their “+1″ button. The +1 button is shorthand for “this is pretty cool” or “you should check this out.” Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.

How to add the Google +1 button to your WordPress website Simply Go to the “Appearance” -> “Editor” and locate the footer.php file in your template files listing on the righthand side of your screen. Look through the file until you see </body>, then paste the JavaScript below just above:
After the JavaScript snippet has been added to your websites footer.php file, users then need to add the following snippet of code whereever they would like the button to appear:

The above snippet will display the “standard” size button which is 24px. There are three other options: Small (15px), Medium (20px) and Tall (60px).

To utilise the other sized buttons, you simply adjust the button code snippet by inluding a size specification eg.

Google have created a nice little code generator to help you make the code for your website here: Create a custom +1 button and full documentation can be found here.	

SEO TIP of the Month: 5 Quick SEO Tips For WordPress

Written by Tristan Whittaker on . Posted in SEO Tips

There are numerous SEO tips for WordPress, but here’s a quick five to help you get started with optimising your WordPress website: 1. Change the permalink structure Go to “Settings” -> “Permalinks” and enter either “/%postname%/” or “/%category%/%postname%/” in the “Custom Structure” field.

2. Install Platinum SEO Pack or All-In-One SEO Plugin Both of these plugins do a fantastic job of helping you optimise your titles, meta data, robots tags and navigational links etc. Platinum SEO Pack All In One SEO

3. Install Google XML Sitemaps Plugin. This plugin generates a XML sitemap of your website which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. Adding a sitemap to your website makes it much easier for the crawlers to see the structure of your site and retrieve it more efficiently. Google XML Sitemaps 4. Breadcrumbs Breadcrumbs are the links, usually above the title post, that look like “Home > SEO Tips > 5 Quick SEO Tips For WordPress Sites”. Breadcrumbs allow your users to easily navigate your site and can help the search engines determine the structure of your site more easily. 5. Keep writing content By frequently posting new and unique content to your WordPress site, the more pages you should get indexed in the search engines. This should help generate traffic to your website, build your brand and generate more business. With these simple tip for WordPress you will make yor site easy for search engines to index and understand. This is the first base for any SEO Strategy

Setting Up Google Analytics

Written by Tristan Whittaker on . Posted in SEO Tips

Google Analytics is a completley free website statistics service offered by Google that generates detailed statistics about the visitors to a website. With an easy to navigate interface, Google Analytics makes it easy to track and analyze the data generated by visitors to your website giving you detailed information about referrers, traffic from search engines, keywords and much more. To setup Google Analytics:
  1. Create a Google Analytics account by going to https://www.google.com/analytics/provision/signup.
  2. Complete the required fields including your website’s URL, account name, time zone and click “Continue”.
  3. Enter your contact information and click “Continue”.
  4. Agree to the terms and conditions and click “Create Account”.

Once you set up your Google Analytics account, you will need to enter the tracking code into your website. Google suggest that you copy and paste the tracking code into your web page, just before the closing </head> tag on every page you want to track. From the Google Analytics homepage, you will be able to click the account name of the tracking you have just setup to view the reports. On the main dashboard, you will see a summary of your websites traffic data. You can customize the dashboard to show whichever reports you decide you want to see on the overview just by clicking on the report you want to view from the sidebar on the left and clicking the “Add to Dashboard” button. On the overview page, you will find the option (at the top right) to adjust the date range for the statistics it is showing. By default, it displays data for the last month, but by clickign the date range box and selecting dates on the calendar you can adjust the information displayed to whatever time frame you want to view be it daily, weekly or for a specific month etc. Tracking your website visitors, where they come from and how they found your website is an important practice to help you understand how your website is performing and how any changes you make to your website with a view to Search Engine Optimisation may affect your traffic. Google Analyitics provides data on which keywords are bringing the most traffic to your website, which content pages are performing the best and can help you understand how your SEO campaign is developing. Google provides a useful resource here with detailed guides on how to use all the features of Google Analytics.

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