It’s incredible how technology has grown. Fifty or sixty years ago, the thought of all – or at least a real good chunk – of the people on the planet connected to each other via an invisible web of information would have sounded like something straight out of a pulp-fiction novel, or a bad comic book. The thought that we would walk around with portable telephones that feed us data was an idea reserved for television serials like Star Trek. Nowadays, however, we wouldn’t blink an eye at the concept of such an invisible web – we call it the internet. And that data device that keeps us in constant contact? We call them cell phones, and they’re no longer reserved for Captain Kirk or Mr. Spock; many, many people own one. If this goes to show anything, it’s that it’s really qute hard to imagine what the future will bring, especially in any field related to technology or science. However, while it is next to impossible to make long term future predictions, it is sometimes possible to make short-term predictions based on current knowledge.
One of the newest manifestations of the effects of technology is the burgeoning web hosting industry, along with all the related fields that it involves. Perhaps the fastest-growing of the peripherals is SEO, an acronym for Search Engine Optimization. This field combines the complexities of web design and maintenance with the skill in writing that some display. The concept behind the area runs something like this: many websites garner profits by means of “hits”, or times that people click on their site. As with most other methods of making money, people try to increase their chances of financial intake. The form that that intake optimization takes in this instance is the writing of blog posts or articles that contain certain pre-determined keywords or key phrases. These will usually be sprinkled throughout the article at random, and are related to the subject material of the website. The idea behind this is that, as the keywords or phrases are typed into a search engine like Google, the search engine will turn out the desired website as a result, thus garnering more hits. These hits, in turn, generate more income.
The demand for this type of service has gone way up, in conjunction with the rapid dependence of many industries on the internet. Though making a future prediction about the continued growth of the industry isn’t terribly likely to be accurate, there are a few facts that can be gleaned out of the present state of businesses. For one thing, the demand for
SEO services will likely go up. As mentioned previously, the increasing presence of the internet has changed the face of the business world in a very real way. This change has not just stayed at the top with bigger companies like Apple or Dell or the like. There are a growing number or smaller companies that are starting to make their web presence a good deal larger. And, as previously mentioned, SEO is a terribly good way of increasing ones online footprint, so to speak. Therefore, many of these smaller companies are subcontracting SEO service providers – like www.smallbusinesssearchengineoptimisation.co.uk, for instance – to do the SEO work for them. After all, the companies need to take time to do their own work, and can’t always be bothered to do the writing themselves.
As a corollary to these facts, anyone who owns or sets up a SEO service provider can potentially make a good deal of profit over this recent surge. There are, of course, a good deal of other factors that one needs to take into account when attempting to set up such a company, but the risk/reward function spits out results that are pretty strongly on the reward side. Therefore, though prognostication is usually a futile endeavour, in this case the past can be used as at least a partial indication of the future.
