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Paul Naybour

Paul Naybour and SEO strategist and project manager for SBSEO. Paul will review your site and compare with with competitors to develop a clear and successful ranking strategy. Paul's Google Profile

Google Penguin Update and SEO Tips for Small Businesses

Written by Paul Naybour on . Posted in SEO News

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If you're having déjà vu after Penguin, which is a Google algorithm update that was released near the end of April, you're not alone. The update sent many companies reeling, and a considerable number of small businesses were affected by it. It's easy to feel defeated and hopeless, but the fact of that matter is that there is plenty of rhyme and reason to the latest update. By understanding why the update was implemented and what it targets, you can make the necessary changes to improve your website's ranking. Learn more about Penguin and how to cope with it below.

The Goolge Penguin Update Highlights the Continuing Importance of Good Content

Like the Panda update, which was Google's attempt to do away with low-quality content that was being churned out by content mills like Demand Studios, Penguin largely revolves around content. As before, the quality of the content on your site is critical. The old changes have not been eliminated. They still apply. You can't hope to meet the demands of Penguin without cleaning house and ensuring that your content is well-written, original, engaging and informative. Content also needs to be updated constantly, so you need to make an ongoing investment in updating your site with fresh content.

Remove any Black-Hat SEO Tactics

Google does not take kindly to black-hat SEO tactics. A black-hat tactic is one that attempts to bypass Google's latest algorithms. Any technique that quickly improves your site's ranking without requiring a decent amount of work is likely to be a black-hat one. One very common black-hat tactic that continued to thrive in the wake of Panda involved incoming links, or backlinks. Google assesses the number of links that point back to a site while determining its ranking. Those links are supposed to be "genuine." There are many sneaky ways to get around that, and Google is addressing these issues with the Penguin update.

Irrelevant Links

Ideally, a link that comes into your site should be relevant. It should come from a site that relates to yours in some way. It's easy to get links from random sites, but it takes a lot more work to round up plenty of links from a wide variety of sites. Link building is important, and it takes time. With the latest update, Google is looking more closely at where links are originating. It is also looking more closely at the anchor text that is being used on and off a site.

Anchor Text

Anchor text refers to the clickable text that makes up a link. To prove the relevance of a link, people deliberately include specific keywords in its anchor text. In the past, this technique worked well. Google has gotten wise to the fact that people are using seemingly relevant words in their links' anchor text in order to fool the search engine. The Penguin update looks for red flags like an excessive number of links with matching anchor text. This is considered to be a form of keyword stuffing, and it can make your ranking plummet.

Authority

For the links that point to your site to matter, they also need to come from authoritative sites. It's not going to do you a lot of good to have a ton of links coming from low-ranking sites. If most of your incoming links come from sites like these, your ranking was probably dramatically affected by Penguin. Quality trumps quantity, so get to work on producing links from sites that relate to yours and have high rankings. It is doable, but it takes time and effort. Once it has been accomplished, your small business website's ranking should improve.

Invest in Quality Content

You're not going to have an easy time getting links from high-quality, relevant, authoritative sites if the content on yours is low in quality. With great content, your site will come across as professional and authoritative, which will prompt better websites to link back to it. There's no way around it: You have to invest in quality content if you want to maintain a great ranking in the world of Penguin. As discouraging as it may be to see your site's ranking tumble, you can bring it back up again. You simply need to tweak your SEO to address Penguin's standards.

For more advice on maximising your sites rankings following the penguin update then contact us for SEO training or consultancy advice

Don’t “Game” Google: How Google’s Recent Updates Affect Your Small Business SEO

Written by Paul Naybour on . Posted in Featured, SEO News

In an ongoing effort to stop web spam, your friendly neighbourhood IT experts at Google have recently made a few changes to their search algorithm. The latest Google update includes upgrades to various search classifiers which are designed to crack down on sites that violate Google’s quality guidelines .

Keyword Stuffing

One of these improvements strongly targets sites that use keyword-stuffing tactics like those that follow, since keyword stuffing is one of the worst SEO transgressions and thus one of the surest ways to raise Google’s ire: • Publishing large blocks of disembodied keywords (aka, keywords that are not incorporated into reasonably meaningful text) • Inserting totally unrelated keywords into the body of their web copy in places where they simply don’t make sense Google’s quality guidelines specifically state that website owners should “Make pages primarily for users, not for search engines.” The guidelines also caution them not to “load pages with irrelevant keywords.” Apparently Google’s experts are getting serious about enforcing these rules this time around via project codename “Spam,” and website owners would do well to heed their long-standing yet newly-strengthened advice.

Article or Content Spinning

The latest Google update also targets questionable SEO tactics in other ways, such as by allowing no freshness boost for low-quality content. Normally, fresh content will rank higher with search engines than older content. But, thanks to this change (project codename: “NoRot”) Google’s algorithm will no longer grant this boost to low-quality content. Such content includes, but is not limited to, “spun” content: content that has been made into multiple (related or unrelated) articles by rephrasing whilst using the same keywords, either with the same or different meanings. Therefore, avoiding content spinning in your small business SEO efforts would be a wise business move. On a related note, since this update, fewer autocomplete predictions will lead to low-quality results. This will make it even more difficult for searchers to locate low-quality sites. This is just one more reason to make sure your content is above board.

Linking Internally to Non-Relevant Content

Link value has long been tied to link relevance, and Google frown on links placed on web pages simply to take the reader to other pages on a website, when those pages are unrelated to the current page. This creates low-quality links and lowers the page’s search engine ranking. Therefore, as you plan your small business SEO, be sure all the other pages to which you link on your own website (as well as on other websites) are relevant to the content on the current page, as well as to the anchor text of the link.

Placing Main Page Content “Below the Fold”

Google’s page layout algorithm  was also updated (earlier this year) to reflect website visitors’ right to expect to see the content they’re seeking as soon as they enter the site, as opposed to having to scroll down past “a slew of ads” before accessing the content for which they’re searching. Placing content relevant to the search “above the fold” (or on the part of the page that’s visible without scrolling) will prevent Google from penalizing your website for this content.

Don’t Try to “Game” Google

Just as it’s not nice to try to fool Mother Nature, it rarely pays to try to “game” Google. In all your small business SEO efforts, stick to using honest, tried-and-true, “white hat” SEO techniques, and save the questionable ones for those who don’t know any better – or just don’t care.

SBSEO Client is Number One in Google Search Results

Written by Paul Naybour on . Posted in SEO News

We are please to announce that one of our clients Parallel Project Training is now ranking as number one out of 115,000,000 results in Google for the high competitive key word “project management training”. This is a culmination of several years effort in maximising both onsite features such as quality and freshness of content and building high quality back links from many highly relevant website.

Small Business SEO Why is it Important?

Written by Paul Naybour on . Posted in SEO Articles

What is Search Engine Optimisation (SEO) and why it matters for small business?

SEO contributes a huge part in the fabric of online-based businesses or e-commerce. Today’s level of competition, regardless of market, business size or level, has been nothing else than fierce. Without SEO, you may be falling behind the rest of the pack and placing your website or webpage into the abyss of search engines.
Before we tackle the services you can get from Small Business SEO, let’s first discuss what the process is. SEO, short for search engine optimization, pertains to the process of placing your website or webpage in higher ranks on search engines in the attempt to gain greater amounts of traffic in an unpaid or natural approach. SEO involves a collection of techniques that will require liberal amount of time and effort for learning and effectively applying. These techniques include keyword searches, link building and further on. For someone who is new to SEO or has limited knowledge of the matter, it may be difficult to manually optimize your website in search engines due to complexities and obstacles along the way. Such projects may require the assistance and expertise of SEO providers like Small Business SEO.

Benefits of Search Engine Optimisation for Small Business?

Small Business SEO, as you might have already figured out by the name, specializes on providing effective and reliable search engine optimization services. The company offers a fundamental and comprehensive level of service for search engine optimization marketing. Rather than going for year long contracts, the company provides a basic range of fixed price schemes alongside affordable and highly competitive price ranges. Whether it’s a simple site optimization service to a complete SEO marketing campaign, nothing does it better than the company. While their broad range of service options are enough to suit any client, SBSEO further widens their service scope by creating and developing personalized packages best suited for your specific needs.

How SBSEO meets the needs of small business?

SBSEO aims mainly to meet the different needs and wants of start-up clients and small businesses. They utilize their considerable levels of knowledge and expertise to provide your business with the online presence it needs and ensure that your site yields optimal levels of traffic and sales, resulting in significant income streams. Regardless if you are looking to market your business, cultivate a professional and recognized online presence or custom design your website or webpage, SBSEO meets your specific requirements and demands and can work with any budget limit or time restriction. Site management, maintenance, execution, SEO, social media optimization and website design are becoming more and more essential as the relative number of clients and enterprises begin to develop their own prominent presence on the web. SBSEO will be explaining the industry of website development and designing as well as search engine optimization in simple and comprehensible manner that even an uncanny e-commerce entrepreneur can understand. SBSEO gives you fundamental advice on what to do to enhance your search engine rankings as well as how to generate fresh and profitable leads from your site that will ultimately lead to revenues.

SBSEO Track Record

SBSEO uses tried and tested techniques and strategies to meet individual client needs and circumstances, leading to a deeper understanding of what the client really desire and aims to achieve. SBSEO has worked with a diverse range of clientele including www.Project Accelerator.co.uk and www.ParallelProjectTraining.co.uk, both of which have claimed top one on their respective keywords and markets. SBSEO delivers innovative and effective search engine optimization training programs and workshops that aim to help you familiarize yourself with all the SEO terms and cultivate practical abilities and the necessary call to action. The program aims either to make you a more informed shopper of SEO services or to assist you in planning your own search engine optimization campaigns and operations. Aside from SEO, the company also provides social media optimization and website design and development, carried out by a large network of experienced and skilled consultants.

Future Trends in Search Engine Optimisation

Written by Paul Naybour on . Posted in SEO News

wordle-love-digital Every year, there is a lot of speculation about the possible demise of search engine optimisation. These doomsday predictions are usually spurred by the ongoing changes and updates that are made by major search engines like Google. Before delving into the types of SEO trends that will be popular in 2012, it’s important to note that search engine optimisation isn’t going anywhere. As long as people need to search for information online, SEO will continue to be necessary. The key is to be willing and able to adapt to continually changing circumstances and algorithms.

The importance of high quality back links and how to get them

Written by Paul Naybour on . Posted in SEO Tips

Backlinks are the links that a website will use to connect people to their website. Therefore, there are a few reasons why the backlinks are important to the success of a company web site. The first reason is that some of the biggest search engines like Google will give the websites that have a good number of quality back links a higher ranking in search engine results.

Google announces over fifty updates to ranking algorithm

Written by Paul Naybour on . Posted in SEO Tips

Today Google announced over fifty changes to its search algorithm. Most of these are highly technical, beyond the comprehension of most SEO consultants.  Matt from search engine land says.
Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really a lot of explanation

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